Kaohsiung
Yancheng
Market
Key Visual Design
#Typographic Design #Illustration#Folder Design
#Typographic Design #Illustration#Folder Design
Commissioned by National Sun Yat-sen University, I had the opportunity to take part in designing the main visual for the “Kaohsiung Yancheng Market.” It was a truly valuable collaborative experience. Working closely with a team of university students, we discussed the event concept, the unique characteristics of the venue, and the overall market atmosphere, shaping a visual direction that best represents the spirit of Yancheng.
Client : National Sun Yat-sen University
Date : MAY.2025
Illustrations |
The design concept draws inspiration from “the urban stories of Yancheng,” blending elements of its historic streets, the lively energy of a local market, and the core theme of the event. The color palette and illustration style focus on warm and bright tones, paired with recognizable characters and imagery to present a friendly, cheerful, and human-centered market atmosphere.'