McDonald's – Online Personality Test
These projects comes from the advertising agency Publicis Groupe, inviting me to serve as the lead visual designer for McDonald’s online psychological test.
The task involves character design, typography, creating a cover, and illustrating the questions.
The task involves character design, typography, creating a cover, and illustrating the questions.
Client : Publicis Groupe / McDonald's
Date : OCT.2023
Illustrations |
The design of the test page simulates the atmosphere after the curtains are drawn, immersing the test-taker in a captivating stage setting. To enhance the experience, each question features unique, small illustrations that add a dynamic and engaging visual element, making the testing process more enjoyable and vivid.
The client wanted to personify McDonald’s products and make it the final result.
Throughout the process, the client requested numerous revisions, leading to the final design.